Cardenal Mendoza – “International Golden Week”

04 August 2016

This year we will celebrate the 130th anniversary of the foundation of our first solera of Cardenal Mendoza Brandy (1887), a matter of immense pride for us and a reason for celebration.

In commemoration of this historic event we are going to establish an annual “Cardenal Mendoza” week.

We will call these seven days “Cardenal Mendoza International Golden Week” and it will take place every year during the last seven days of November.

This year the “Golden Week” will be from the 24th – 30th November 2016.

Cardenal Mendoza Golden Week Espana This activity will help us all to improve, strengthen, maintain and promote recognition of this great brand globally. It is aimed principally to strengthen our social media presence which will allow us to create an international community and strengthen our links to existing consumers while attracting new ones.

The strategy of this campaign will take two directions:

ONLINE via our new website www.cardenalmendoza.com and via social media linked to FACEBOOK, INSTAGRAM and TWITTER. We will create up-to-date content and dynamic promotions to strengthen the community of Cardenal Mendoza consumers with the slogan “The Art of Living”.

OFFLINE during the “Golden Week” we will concentrate on different promotional activities in different countries such as tastings, seminars, food matching and masterclasses.  Events are already underway and include an evening with Cocktails and Cardenal Mendoza in Miami USA, a brandy masterclass comparing Brandy de Jerez with Cognac , in Puerto Rico a one-week competition will search for the best bartender in the Perfect Serve, in Colombia a blind tasting and hundreds more to be announced. 

The two most important activities during the “Golden Week” 2016 will be:

THE MENDOZA CUP: a photographic competition focused on social networks in which the winner will receive a golden cup (24 carat and valued at 17,000€), with the presentation taking place during “Golden Week”. We will announce full details of the competition on August 15th, 2016 on the website. 

CARDENAL MENDOZA MICROSTORIES COMPETITION. This activity has been going for four years already, and it will also coincide in 2016 with the “Golden Week”.