The Golden Week
Cardenal Mendoza Golden Week 2020
An innovative online tasting, the best cocktails of the year, and a journey through how different cultures enjoy Cardenal Mendoza.
In this most uncommon of years, Cardenal Mendoza has come up with a new proposal for Golden Week 2020: innovative, creative and unforgettable experiences for brandy-lovers, mixologists and drinks professionals, which will help you to discover the rich notes and exciting potential of this extraordinary drink.
Cardenal Mendoza, the prestigious Solera Gran Reserva sherry brandy from the Sánchez Romate winery, will celebrate the 5th edition of the Golden Week with a series of events taking place in various locations around the world, from 25 to 31 October 2020.
This year, the tasting sessions, masterclasses, pairings and seminars will be based around three unusual experiences.
Tasting in the Cloud: a different and daring tasting, where smoke and wood are the protagonists. A unique and exclusive event never experienced anywhere in the world before, this is a must for any curious brandylover.
Cardenal Mendoza Cocktail Competition: Bartenders from all over the world have verified that Cardenal Mendoza brandy has an extraordinary depth of flavors, pairing perfectly with coffee, chocolate and cola. The winning bartender of this interactive online contest will not only see their cocktail included in next years edition of the Golden Week, but they will also win 500€ in cash and a pack of Cardenal Mendoza with Cardenal Mendoza Classic, Cardenal Mendoza Carta Real and Cardenal Mendoza Angêlus.
Cardenal Mendoza around the world: Why do Germans love to cool off with a beer after brandy? What is behind the legend of the aphrodisiac cocktail in Panama that features Cardenal Mendoza? A first of its kind, this event will shed some light on what motivates different cultures and how they enjoy Cardenal Mendoza.
The poster of Cardenal Mendoza Golden Week 2020
The spirit of the Golden Week is perfectly reflected in this year’s poster. Artist and illustrator David Rendo summarises in an engaging and vibrant way some of the recent innovations for Cardenal Mendoza, such as the tribute in the lower right-hand corner to our veteran and much-loved colleague Marcelino Piquero, who passed away last year after 20 years of working closely with us. Next to him, with his unmistakable elegance, appears Master Mixologist, and our Brand Ambassador in Miami, Julio Cabrera.
In the centre of the image, holding court behind the bar, we find Martin Corriveau, the winner of our 2019 C Factor Cocktail Competition, accompanied by his winning cocktail, Padre Coloma. Downstairs Mattias Soberon @servedbysoberon, a member of the jury for the C Factor Cocktail Comp contest and in the foreground on the left we have the guys from TGLS enjoying Cardenal Mendoza cocktails in style.
A year of new awards
Cardenal Mendoza has once again demonstrated in 2020 why it is the top choice of brandy for many mixologists around the world.
We are proud to have been ranked number 3 in the categories of Top Five Trending Brandies and Top Five Best-Selling Brandies awarded in the Drinks International Brand Report 2020.
This was voted for by more than 100 global bars, which have been shortlisted for major awards globally in the past three years.
Julio Cabrera, Miami's king of mixology! Julio has been in the industry for more than 25 years, perfecting his craft throughout the world. Since 2006, he's been in Miami helping transform the cocktail culture into something worthy of accolades and when he isn't behind the bar, he is training fellow bartenders on the ways of the "cantinero," the classic bartending style from his native Cuba
To celebrate The Golden Week, Julio has concocted three innovative takes on classic cocktails, using Cardenal Mendoza and he has kindly shared the recipes so that you can download them and either make them at the bar or at home yourself!